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Political Marketing Alchemy
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.
600,00 DH
Sur commande
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams-media polling, commercial public opinion research and political polling-are pushing market intelligence into a new phase of development.
| ISBN / EAN | 9783030537159 |
|---|---|
| Auteur | Turcotte, Andre |
| Editeur | Springer Nature Switzerland AG |