Main image
Click to view image in fullscreen
![]()
Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
890,00 DH
Sur commande
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
| ISBN / EAN | 9781137516428 |
|---|---|
| Auteur | Lees-Marshment, Jennifer |
| Editeur | Palgrave Macmillan |