Political Marketing Revolution

Auteur: Lees-Marshment, Jennifer
Editeur: Manchester University Press
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .
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'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .
ISBN / EAN 9780719063077
Auteur Lees-Marshment, Jennifer
Editeur Manchester University Press