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Pow! Right Between the Eyes
As the power of traditional marketing wanes, marketers, advertisers, and entrepreneurs are in desperate need of new ways to inspire bored, media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door, obviously) with the art of surprise marketing.
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As the power of traditional marketing wanes, marketers, advertisers, and entrepreneurs are in desperate need of new ways to inspire bored, media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door, obviously) with the art of surprise marketing.
| ISBN / EAN | 9780470405505 |
|---|---|
| Auteur | Nulman, Andy |
| Editeur | John Wiley & Sons Inc |