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Psychology of Risk

Auteur: Breakwell, Glynis M. (University of Bath)
Editeur: Cambridge University Press
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
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This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
ISBN / EAN 9781107602700
Auteur Breakwell, Glynis M. (University of Bath)
Editeur Cambridge University Press