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Routledge Handbook of Sports Sponsorship
Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.
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Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.
| ISBN / EAN | 9780415401111 |
|---|---|
| Auteur | Ferrand, Alain (University of Lyon, France) |
| Editeur | Taylor & Francis Ltd |