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Sport Tourism
Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
610,00 DH
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Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
| ISBN / EAN | 9781885693433 |
|---|---|
| Auteur | Turco, Douglas Michele |
| Editeur | Fitness Information Technology, Inc, U.S. |