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Sports Sponsorship and Marketing Communications
Concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.
780,00 DH
Sur commande
Concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.
| ISBN / EAN | 9780273687061 |
|---|---|
| Auteur | Lagae, Wim |
| Editeur | Pearson Education Limited |