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Strategic Advertising Management
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
650,00 DH
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Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
| ISBN / EAN | 9780198703655 |
|---|---|
| Auteur | Percy, Larry (Visiting Professor, Visiting Professor, Copenhagen Business School) |
| Editeur | Oxford University Press |