Strategic Management

Auteur: Chau, Vinh Sum
Editeur: Cengage Learning EMEA
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This book offers a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
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What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This book offers a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
ISBN / EAN 9781408065006
Auteur Chau, Vinh Sum
Editeur Cengage Learning EMEA