Strategic Management

Auteur: Rothaermel, Frank T.
Editeur: McGraw-Hill Education
Aims to synthesize and integrate theory, empirical research, and practical applications with real-world examples. This book provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
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Aims to synthesize and integrate theory, empirical research, and practical applications with real-world examples. This book provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
ISBN / EAN 9781259255496
Auteur Rothaermel, Frank T.
Editeur McGraw-Hill Education