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Strategic Management for the XXIst Century
Featuring case studies of successful companies, this title explains the concept of strategic management, and offers a blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. It also discusses techniques of trend analysis, scanning projections, and probability studies.
410,00 DH
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Featuring case studies of successful companies, this title explains the concept of strategic management, and offers a blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. It also discusses techniques of trend analysis, scanning projections, and probability studies.
| ISBN / EAN | 9781574442106 |
|---|---|
| Auteur | Vaghefi, Reza (University of North Florida, Jacksonville, Florida, USA) |
| Editeur | Taylor & Francis Inc |