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Strategic Marketing Management for The Pacific Region
Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.
1 240,00 DH
Sur commande
Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.
| ISBN / EAN | 9780074705889 |
|---|---|
| Auteur | Cravens, David |
| Editeur | McGraw-Hill Education - Europe |