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Strategic Sport Communication
Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
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Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
| ISBN / EAN | 9781492594499 |
|---|---|
| Auteur | Pedersen, Paul M. |
| Editeur | Human Kinetics Publishers |