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Unleashing the Power of PR
Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.
280,00 DH
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Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.
| ISBN / EAN | 9780787982799 |
|---|---|
| Auteur | Weiner, Mark |
| Editeur | John Wiley & Sons Inc |