When Sport Meets Business

Editeur: SAGE Publications Ltd
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
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Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.
ISBN / EAN 9781473948044
Editeur SAGE Publications Ltd