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Buyology
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
156,00 DH
143,00 DH
Sur commande
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
| ISBN / EAN | 9781847940131 |
|---|---|
| Genre | Economie En Langue Anglaise |
| Publication date | 2009-04-30 00:00:00 |
| Auteur | Lindstrom, Martin |
| Editeur | Cornerstone |