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Buy.Ology
Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about
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Draws on a three-year brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths about the marketing of a product.
| ISBN / EAN | 9780385523882 |
|---|---|
| Genre | Enseignement Universitaire |
| Publication date | 2008-10-24 00:00:00 |
| Auteur | Martin Lindstrom |
| Editeur | Doubleday Usa |